Hotel Internet Marketing Tip 1

Hotel Internet Marketing Tip 1 – Choosing a domain name

Jon Davey produced a report recently with 20 hotel internet marketing tips and over the next few weeks will share them with you via our Business in Windsor web space. A few local hotels may pick up on the information and use it to great effect.

Hotel Internet Marketing Tip 1 – Choosing a domain name

Do you have a domain name, a web address? What is the name of your establishment? How many rooms do you have? What does your average customer look like? Your first web address should be as logical as possible... the name of your property... additional domains can / should be purchased as ideally, you want to be taking up as many of the top 5 spots directly relating to the top search strings that people are actually using.

Let’s go look at Windsor, since we’re local and it’s a major tourist attraction:

  • Hotels in Windsor - this gets the most searches

  • Windsor Hotels – is second and has proved popular with domain buying companies

  • There is a great one in third – contact us and we’ll share with you!!

  • Castle hotel Windsor – is top of the direct hotel searches, with around 20% of what is happening above

  • Conference / Wedding / Banqueting hotel Windsor - come in with similar scores... and then the rest!


  • If you are a hotel and would like some help with your online marketing then please call 01753 852904.


    Background
    Jon Davey and his team built the first website for the Hotel Marketing Association back in 2002 and revamped it in 2009.

    www.hotelmarketingassociation.com

    Jon was invited to give a presentation to members of the HMA and called it “You Need 20:20 Vision in Today’s Hospitality Market”

    Aimed at helping busy hoteliers with a million things to do, their mission, should they choose to accepted it, was to spend 20 minutes on 20 online marketing ideas over 20 days with the aim of generating 20 new customers !

    The above is one of the 20 Hotel Internet Marketing tips he suggested. Please visit the full report by clicking the title above.

    Thank you

    Jon Davey
    01753 852904



     

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